She Capital Invests in D2C Homeware Brand Ellementry for Global Expansion
Ellementry’s Journey to Global Presence: She Capital Fuels the Ascent
In a strategic move that underscores the burgeoning potential of direct-to-consumer (D2C) brands in India, Ellementry, a homeware and gifting brand known for its handcrafted products, has secured a significant investment from She Capital. This infusion of funds is set to catalyze Ellementry’s expansion plans, both within India and on the international stage.
Crafting a Global Niche
Founded in 2018 by Ayush Baid and Riddhima Khandelwal, Ellementry has distinguished itself in the lifestyle sector with its commitment to design, functionality, and sustainability. The brand’s unique offerings span across various materials such as terracotta, ceramic, wood, and paper mache, resonating with consumers’ growing preference for conscious consumerism.
Strategic Investment for Expansion
The latest funding round led by She Capital is a testament to Ellementry’s success and its vision for the future. The brand has already completed over 4 lakh orders and boasts a customer base surpassing 250,000 since its inception, establishing a substantial market footprint across 12 countries, including the USA, Europe, and the Middle East.
A Vision for the Future
With the new capital, Ellementry aims to double its customer base in the next 12 months. The brand is also gearing up to launch new products in the textile and home decor sectors, particularly ahead of the Diwali festival season. This move is backed by its in-house manufacturing capabilities, which allow for the frequent introduction of new products to its already extensive collection of over 1000 SKUs.
Leadership’s Optimism
Ayush Baid, Founder and CEO of Ellementry, expressed his excitement about the partnership with She Capital. “We are looking forward to this association and what it brings with it. Innovating and creating handcrafted homeware and gifting solutions for people to experience and appreciate. We can’t wait for more people to experience all that Ellementry has in store,” he remarked.
She Capital’s Strategic Fit
Anisha Singh, Partner at She Capital, highlighted the strategic fit between Ellementry’s mission and the investment philosophy of She Capital. “Ellementry’s dedication to design, functionality, and ethical practices aligns perfectly with the growing demand for conscious consumerism, particularly among women. We are confident that Ellementry will become the leading destination for those seeking to create beautiful and sustainable homes,” she said.
Conclusion
The partnership between Ellementry and She Capital marks a significant milestone in the D2C space, signaling a bright future for brands that prioritize craftsmanship and sustainability. As Ellementry embarks on its journey to global recognition, the industry watches with keen interest, anticipating the brand’s innovative strides under this new financial endorsement.
